Add a mask to your AR image

Your AR image is the picture customers point their camera at to play the video. By default, the video plays as a rectangle over it. A mask gives your video a shape, so it can play inside a heart, a circle, a photo frame, or any shape you design.

Where can I use a mask? When you upload the AR image yourself: in Create AR → Image and Self-serve QR code → QR code with image. Masks aren't available for empty QR codes, since your customers upload their own images.

When to use a mask

Use a mask when your design has elements the video shouldn't cover, like a decorative frame, stickers, or text over the photo. The video plays only inside the mask, and everything around it stays visible.

Add a mask

First add your image and video. Then:

  1. Click Add mask in the same row.
  2. Pick a shape from the Mask gallery, or click Upload new mask to use your own file.
  3. Adjust the mask in the Preview area on the right:
    • Move it: drag the mask.
    • Resize it: drag the orange handles.
    • Fill the whole photo: use the buttons under Preview. The first keeps the mask’s proportions, the second stretches it.
    • Start over: click Reset settings.
  4. Click Preview video with mask to check how it plays.
  5. Click Save.


Add mask window with the mask gallery, Upload new mask, Preview video with mask, and Save highlighted, and a rounded mask applied to a family photo

When customers scan the QR code and point their camera at the image, the video plays inside the mask.

More options:

  • Save as template: uploaded your own mask? Check this to keep it in your gallery for future orders.
  • Apply the mask to the entire order: have several photos in the order? Check this to use the same mask for all of them.

Mask file requirements

To upload your own mask, use:

  • PNG with transparency (PNG-24 in Photoshop)
  • Up to 15 MB

The filled area of the mask is where the video plays. The transparent area is where your design shows through.

Important: your photo, mask, and video must all have the same proportions. Otherwise the video won't line up with your design.

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